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Are you interested in communicating to the right prospects at the right time?
read moreHave you ever received a message from a company that was too technical and way over your head? Or how about a message from a company that you've been doing business with for a while that describes what they do? You're their customer - you know what they do! These are classic examples of a wasted marketing interaction - a message that just doesn't resonate with the person you sent it to. Today, there is technology (Marketing Automation) that can help you, the marketer, determine where your prospects are in the buying cycle by reading their digital body language.
We can help you build a strategy to implement this technology and help to make every marketing interaction relevant.
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Is marketing able to easily capture each activity that a person does within a campaign? Does a Sales Rep have all the information they need to make the best of their phone call? Does support waste time filling out fields that aren't really important to the business? There are many processes that CRM helps to facilitate today, but rarely do we look at how we can improve these to create efficiencies in the business. All too often companies compromise their business process to fit in line with the technology, rather than making the technology work best for them.
We can help you identify these key processes, implement changes to improve efficiency, and make things easier for your end users.
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Analytics starts with the right questions. Are you asking the right questions to help drive your business decisions? What are the outcomes and actions you'll take once you get your answer? These are the things you need to think about before implementing any project that involves reporting. The second thing you need to focus on is the data. Is it accurate? Do you have all of the information you need? Where can you find it? Strong data is the foundation of good analytics and without it, you could be making poor decisions that can negatively impact your business. We understand data and the technology around it.
By leveraging our best practices, and tools, we can help you pull the information out of your business systems in ways that are easily digestible and are actionable.
Contact us today!